Writing Guide: Online Vs. Print Publishing
Things to Consider: Content and Quality
A high quality publication with high quality content will attract more
readers and advertisers. Be aware of the following things:
Good content may be harder to find
Many well-known and talented writers, graphic designers and editors will not be attracted to working on the Web. First, there is no money in it, and second they cannot be guaranteed a substantial readership.
High quality is harder to achieve
People still seem to like the look and feel of print magazines, and often complain that they dislike reading from a computer screen. A high quality print magazine may contain extensive text and interviews that people will not enjoy reading on the Web. Quality online is a matter of keeping the reader's attention by breaking up and manipulating text. This may require extra effort and time for editorial planning and decision making.
Good content may be harder to find
Many well-known and talented writers, graphic designers and editors will not be attracted to working on the Web. First, there is no money in it, and second they cannot be guaranteed a substantial readership.
High quality is harder to achieve
People still seem to like the look and feel of print magazines, and often complain that they dislike reading from a computer screen. A high quality print magazine may contain extensive text and interviews that people will not enjoy reading on the Web. Quality online is a matter of keeping the reader's attention by breaking up and manipulating text. This may require extra effort and time for editorial planning and decision making.
