Writing Guide: Online Vs. Print Publishing
Things to Consider: Marketing, Distribution, Circulation
You want your publication to reach the greatest number of people who
will be interested in reading it. Consider the following when deciding
whether to publish online or in print.
Distribution is cheaper but marketing is harder
Distribution online is cheaper than the physical delivery of printed pages, but there are no clear-cut ways to target and market on the Web. The best bet is to link to similar sites, and hope for the best. This is another reason why advertising revenue is hard to come by on the Web.
Local distribution is nearly impossible online
If your publication is local, you may be better off in print. Local advertisers can have copies of your publication dropped off at their shops and places of business for sale and distribution. This relationship is impossible on the Web. If you are planning on being national or worldwide, the Web has distinct advantages, but you will need to be very creative with marketing your work.
Distribution is cheaper but marketing is harder
Distribution online is cheaper than the physical delivery of printed pages, but there are no clear-cut ways to target and market on the Web. The best bet is to link to similar sites, and hope for the best. This is another reason why advertising revenue is hard to come by on the Web.
Local distribution is nearly impossible online
If your publication is local, you may be better off in print. Local advertisers can have copies of your publication dropped off at their shops and places of business for sale and distribution. This relationship is impossible on the Web. If you are planning on being national or worldwide, the Web has distinct advantages, but you will need to be very creative with marketing your work.
