Print Publishing: Advantages
Marketing
In the case of publishing works in print, writers have the advantage of
targeting an audience as well as making a profit. In magazines,
advertisers supply added income bookstores bring in a great deal of
money as well.
Reader capabilities
Printed publications also have the advantage of creating a design based
on whatever capabilities the publisher has with regard to fonts,
layout, photos and overall size of the publication. Once a printed
publication is in the hands of the reader, the only requirements remain
are for readers to be able to see and to read. This is not necessarily
so easy with on-line publications. Since they are limited by the
technological limitations of the users screen and memory capacity.
Standards
Though Online publishing is growing in importance, publishing in print
continues to maintain prestige as an authority and a viable source of
because the idea remains that anyone can put anything on the Web, and
print editors and publishers are held to a tighter standard and will
only print what is worthwhile or valuable.
Submissions
For print publishers, receiving submissions varies depending on
writers' knowledge of the publication. For many book publishers, they
have too many submissions coming in.
Reaching your audience
One
of the significant advantages to print publishing exists in
distribution. While printing costs are significantly higher than those
involved in publishing on-line because of actual paper and printing
costs, the advantage of print publishing is actually placing text in
the hands of your audience.
In cases of on-line publications, one can
only direct someone to a site. The chances of them sitting down in
front of the computer, looking up the publication, and reading from it
can only be motivated by the individual to find the publication or
stumble across it while searching the Web. However the time it takes to
get print into the hands of your audience is also an important
consideration. With the accessibility of information on the Web,
something like a newspaper's current events can easily be updated and
made readily available to the public at a moments notice.