Print Publishing: Advantages

Marketing
In the case of publishing works in print, writers have the advantage of targeting an audience as well as making a profit. In magazines, advertisers supply added income bookstores bring in a great deal of money as well.

Reader capabilities
Printed publications also have the advantage of creating a design based on whatever capabilities the publisher has with regard to fonts, layout, photos and overall size of the publication. Once a printed publication is in the hands of the reader, the only requirements remain are for readers to be able to see and to read. This is not necessarily so easy with on-line publications. Since they are limited by the technological limitations of the users screen and memory capacity.

Standards
Though Online publishing is growing in importance, publishing in print continues to maintain prestige as an authority and a viable source of because the idea remains that anyone can put anything on the Web, and print editors and publishers are held to a tighter standard and will only print what is worthwhile or valuable.

Submissions
For print publishers, receiving submissions varies depending on writers' knowledge of the publication. For many book publishers, they have too many submissions coming in.

Reaching your audience
One of the significant advantages to print publishing exists in distribution. While printing costs are significantly higher than those involved in publishing on-line because of actual paper and printing costs, the advantage of print publishing is actually placing text in the hands of your audience.

In cases of on-line publications, one can only direct someone to a site. The chances of them sitting down in front of the computer, looking up the publication, and reading from it can only be motivated by the individual to find the publication or stumble across it while searching the Web. However the time it takes to get print into the hands of your audience is also an important consideration. With the accessibility of information on the Web, something like a newspaper's current events can easily be updated and made readily available to the public at a moments notice.